Craig Porch

Craig Porch is the founder and head of PharmaForecasting.

Over more than 30 years, Craig has developed an impressive breadth and depth of experience in the Pharmaceutical and Healthcare business sectors both in the UK and Internationally. This experience has included senior roles in Pharmaceutical Companies and Service Suppliers. His approach is to use knowledge, experience and enthusiasm to create innovative and effective solutions to business challenges.

For the last 13 years, Craig has operated as an independent consultant in healthcare marketing, including primary market research, data analysis, strategic planning, and product design/development. Craig specialises in forecasting and opportunity analysis but is also active in general research including areas such as competitive intelligence and marketing development.
He has extensive experience in both national and international spheres, with large and small companies.

As well as developing new research methods for use in market understanding and development, Craig has been intimately involved with the development of state-of-the art forecasting models for healthcare markets.

Craig’s experience covers a very wide range of qualitative and quantitative research techniques; he is able to adapt approaches to suit the needs of each individual challenge. This experience is complemented by his client experience and the diversity of tasks undertaken as a contractor.

Craig also presents training courses on Forecasting (basic and advanced), Decision Support, and Competitive Intelligence, aimed at practical, day-to-day decision-makers.